Cool and Crunchy Sweetness: Cookies N Cream Celebrates Westfield Grand Opening

Westfield's downtown added a new sweet spot in July when Cookies N' Cream, a gourmet dessert franchise, officially opened at 109 East Broad Street. The shop marks the brand's second New Jersey location and represents a strategic move into Union County's retail landscape.

Cookies N' Cream began in Westchester, New York, as the vision of founder Joe Edwards, who pivoted from a successful floral business to create a dessert concept that pairs fresh-baked cookies with creamy ice cream. With the help of two Culinary Institute of America-trained chefs, he developed a menu that emphasizes quality and variety.

The Westfield location is now run by franchisees Moe Baker and Dr. Anas Salem, who selected the town deliberately. Both described a long-term vision for bringing the concept to Westfield specifically, completing buildout in just 60 days with contractor Waleed Twam of Precision Builders LLC.

"We love Westfield. We felt like we had to bring Cookies N' Cream here," Baker said at the July grand opening. "We're happy to be adding some great cookie options to town."

What sets Cookies N' Cream apart in a competitive dessert market is its depth of menu options. The shop stocks over 35 ice cream flavors, including sorbet, vegan, and sugar-free options—well beyond standard vanilla and chocolate. The cookie selection rotates but maintains a minimum of 20 different varieties, all made fresh in-house. For those seeking customization, Cookies N' Cream offers 16 cereals available as ice cream toppings—what the shop calls a "swirling."

Union County Life covers downtown development, business openings, and retail expansion across Westfield and all Union County municipalities. The shop also offers catering for weddings, corporate events, birthdays, and school functions, positioning itself as part of Westfield's broader community infrastructure.

Mayor Jeremy Berman welcomed the opening, noting its alignment with Westfield's ongoing downtown activation. The shop operates from 11 a.m. to 11 p.m. Sunday through Thursday and 11 a.m. to midnight Friday and Saturday.

Explore downtown Westfield businesses, new openings, and local dining on Union County Life.

FAQ

Q: What is Cookies N' Cream?
A: Cookies N' Cream is a gourmet dessert franchise that specializes in fresh-baked cookies paired with premium ice cream. The concept began in Westchester, New York, and emphasizes quality ingredients and diverse flavor options.

Q: Where is Cookies N' Cream located in Westfield?
A: Cookies N' Cream is located at 109 East Broad Street in downtown Westfield, New Jersey. This is the franchise's second location in New Jersey.

Q: What does Cookies N' Cream offer?
A: The menu includes over 35 ice cream flavors (including vegan and sugar-free options), sorbet, over 20 varieties of fresh-baked cookies, milkshakes, sundaes, infused cereal toppings (called "swirlings"), and coffee drinks.

Q: What makes Cookies N' Cream unique?
A: The franchise combines fresh-baked cookies with creamy ice cream and offers customization options, including 16 different cereals as ice cream toppings. All cookies are made fresh in-house, and the variety exceeds typical dessert shop menus.

Q: What are Cookies N' Cream's hours?
A: Cookies N' Cream is open 11 a.m. to 11 p.m. Sunday through Thursday and 11 a.m. to midnight Friday and Saturday.

Q: Does Cookies N' Cream offer catering?
A: Yes. Cookies N' Cream offers flexible catering options for weddings, corporate events, birthdays, baby showers, wedding showers, and school functions. Contact the Westfield location for catering inquiries.

Q: Where can I find more information about Westfield businesses and downtown openings?
A: Union County Life covers business openings, downtown development, and retail expansion across Westfield. Follow Union County Life for updates on new restaurants, shops, and services in your area.