Brooke Healey Foundation Goes Gold in New Providence

The Brooke Healey Foundation has launched its annual Going Gold campaign in New Providence to mark Pediatric Cancer Awareness Month this September. The local non-profit group has initiated two concurrent corporate fundraisers to expand medical research and assist families navigating life-altering diagnoses.

Cancer stands as the leading cause of death by disease among children in the United States. Union County Life reviewed national medical metrics, which show that only about 4 percent of the federal cancer research budget is earmarked for pediatric strains. The New Providence organization works to address this funding gap by raising resources specifically for Diffuse Intrinsic Pontine Glioma, a highly aggressive pediatric brain cancer, while also supplying direct family support grants and civic student scholarships.

The initial fundraising method operates directly at regional fuel stations. A Giving Pump initiative is active from September 1 through October 31, 2026, at two local Shell stations, including the Summit Shell location at 6 River Road and the Madison Shell station at 103 Main Street. Under the program, which is sponsored by Waseem Petroleum Group and Shell, a direct portion of all fuel sales processed at marked purple pumps will be donated to the foundation. A second initiative, the Hope is Golden apparel campaign, runs from September 1 through October 13, 2026, selling special-edition t-shirts and sweatshirts to benefit regional pediatric cancer programs.

Photo Credit: Brooke Healey Foundation

FAQ:
Q: What specific type of cancer research does the Brooke Healey Foundation support?
A: The foundation focuses heavily on raising awareness and research funding for Diffuse Intrinsic Pontine Glioma, a specific type of pediatric brain cancer.

Q: Where can I find the fuel pumps that support the foundation?
A: Drivers can use the marked purple pumps at the Madison Shell at 103 Main Street or the Summit Shell at 6 River Road.

Q: How long can residents purchase the special-edition awareness apparel?
A: The Hope is Golden t-shirt and sweatshirt fundraising campaign remains active online from September 1 through October 13, 2026.