Clark Police Warn of Traffic Congestion Near 7 Brew on Jackpot Day

The Clark Police Department issued a formal traffic advisory on Monday, September 7, 2026, warning motorists of severe congestion surrounding a local commercial corridor. The gridlock materialized at the high-volume intersection of Westfield Avenue and Raritan Road.

The municipal traffic backup centered entirely on the 7 Brew coffee shop location. Union County Life is tracking the localized disruption, which police officials confirmed was caused by a large influx of vehicles trying to turn into the business's main parking lot.

The sudden surge in customer volume stemmed directly from the franchise's monthly Jackpot Day promotion. The company hosts this specific promotional event on the seventh day of every calendar month, offering specialized discounts or menu freebies with customer purchases. Due to the spillover traffic blocking active lanes, Clark Police implemented intermittent closures of the private parking lot throughout the afternoon to safely vent the logjam. Law enforcement personnel remained stationed at the intersection until the promotion concluded at 7 p.m., directing commuting drivers to follow all on-scene instructions and completely avoid the commercial zone if possible.

Photo Credit: KOAM

FAQ:
Q: What caused the severe traffic delay on Raritan Road in Clark?
A: A large volume of customers attempting to access the 7 Brew coffee shop parking lot for a monthly promotion caused the gridlock.

Q: How often does the 7 Brew Jackpot Day promotion take place?
A: The business hosts its Jackpot Day retail event on the seventh day of every calendar month.

Q: What actions did the Clark Police Department take to manage the gridlock?
A: Police officers actively directed traffic at the intersection and intermittently closed down the shop's parking lot to relieve regional avenue backups.